Best Omnichannel Solutions for Best Omnichannel Experience
Best Omnichannel Solutions for Best Omnichannel Experience
With the popularity of social media, as well as, the evolution of newer technologies, there are multiple ways for businesses to get in touch with their customers and offer them convenient ways for them to purchase online.
Marketers have various platforms to present and promote their products on.
Customers expect a seamless experience across all platforms and sales channels. This is the core of the omnichannel concept and strategy.
The omnichannel approach has opened new opportunities for businesses to establish their presence and reach set objectives. The omnichannel solutions are here to support you every step of the way. Read more…
Omnichannel Experience: What is It
Omnichannel experience is built from multiple touchpoints at different sales channels including ecommerce websites, marketing assets, marketplaces, and physical stores.
These touchpoints contribute to the behavior of customers, in order to bring more value to their products and services. Omnichannel experience is managed in a database connected with warehouse, POS (Point of Sale) system, and ecommerce websites.
Here is one example:
First touchpoint: A potential customer sees your ad on Facebook, clicks on it, and goes to your website.
Second touchpoint: The customer visits the website and browses through the product page. He finds a product that he wants to purchase, creates an account, and add the product to the shopping cart.
Third touchpoint: The customer comes to your store to try the product (for example, a t-shirt). The color he wants is sold out. He orders the products to be shipped from another store or warehouse to his home address.
Fourth touchpoint: The customer gets home, sees the product, and pay.
Fifth touchpoint: The customer check your website, he receives a notification that the order is successfully fulfilled, and he receives a coupon for the next purchase.
This example shows how omnichannel works. All information about the customer is synchronized, thanks to omnichannel ecommerce platforms. Omnichannel experience would help to avoid lossed deals and shopping cart abandonment, and it will improve customer engagement, customer service, and brand reputation.
Omnichannel vs Multichannel Ecommerce: What is The Difference
Multichannel ecommerce is more familiar with customers and merchants. All selling channels such as stores and websites would have their own products and stocks.
Customers can purchase at any channel in the system but they would be served by each channel, separately.
Websites record behavior of online visitors, POS systems record the volume or the online store. The database is not synchronized between the sales channels.
Multiple marketing channels bring customers to the decision of buying, however, the selling process is finalized at a single POS system. In multichannel ecommerce, a store can’t ship items from one store to another or direct from the warehouse. Also, products purchased online can’t be returned in-store.
Selling and buying, as well as interactions in cross-channel are hard to be controlled and operated in multichannel, so customers need to stick with the sales channel that they are most comfortable with.
Due to the popularity of smart devices, customers demand simpler ways to interact with brands. They want their memberships to be saved when they purchase via POS system, their purchases with mobile apps can be returned at the stores, and they can purchase out-of-stock items from other stores or from warehouses.
Omnichannel solutions are created to execute and manage these processes. Omnichannel experience brings customers the ultimate shopping experience with flexible interactions between two or more selling channels.
The key difference between multichannel and omnichannel ecommerce is that omnichannel combines all touchpoints together. In other words, customers are allowed to use multiple channels at the same time. The experience is unified and consistent. That is one of the reasons why omnichannel experience is the future of the retail industry.
3 Best Omnichannel Solutions: Shopify, Magento, and BigCommerce
There are a few different omnichannel ecommerce software solutions out there. Shopify, Magento, and BigCommerce are three of the most popular ones.
Shopify is a lean and flexible ecommerce platform. It is suitable for both small and large businesses who are looking for an easy to use omnichannel solution and flexible capacity.
With Shopify, you can sell everywhere your customers buy – across marketplaces, social media networks, mobile apps, websites, and in-store.
Shopify removes the obstacles of managing sales channels by optimizing omnichannel campaigns, orders, inventory, and fulfillment.
One remarkable advantage of Shopify is fast loading speed. The platform also offers optimized UX and UI designs which are very important to providing excellent omnichannel experience.
Shopify is a SaaS platform with monthly paid subscriptions. It is a good choice for businesses who want to scale and grow.
Magento is a powerful omnichannel platform, with over 30% market share for ecommerce websites.
Magento users can build a great-looking website and provide omnichannel experience by using third-party extensions and software, which support inventory management, Point of Sale system, order fulfillment, CRM, loyalty program, and more.
Magento is suitable for large companies and high-volume sellers who have high budgets and can build stable ecommerce websites to process huge database from various products and stores.
With Magento, you will give your customers the option to purchase online and pick up the product in-store. You can also centralize global inventory and offer world-class omnichannel shopping experience.
Another popular omnichannel ecommerce platform is BigCommerce.
BigCommerce allows merchants to build their online stores in minutes. The platform is easy to use and has many options for integrations and customization.
Because of the functionality and flexibility of BigCommerce, entrepreneurs and big brands can use the platform to build professional and good-looking ecommerce websites.
BigCommerce offers a convenient approach to omni-channel retailing, serving as a central place for all of your selling channels. The platform integrates with Facebook, Amazon, eBay, Pinterest, and Google Shopping.
Customers expect products to be available 24/7. Businesses must be able to reach out and provide information in real time.
Omnichannel strategies can help you achieve that. Customers like to make informed decisions. Making the information available at the right time and in the right place, helps businesses get a competitive advantage, established credibility, andincrease customer loyalty
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